A full 80 percent of videos are encoded in H.264 and, at least theoretically, could be delivered to an iPad with the HTML5 video tag, according to new data from MeFeedia. That doesn’t mean they will be, or that they are… just that if a video publisher wanted to use the same video asset for distribution on the iPad, it wouldn’t have to re-encode it. It would just have to switch out the video player from Flash to HTML5. The latest figures show just how far the industry has come in adopting the H.264 video format as the de facto standard for video encoding. The share of videos encoded in H.264 has risen from just 10 percent in January 2010, to 80 percent less than two years later.
